Voice Production Service Rates

 Television Broadcast

 All rates are for one spot only which includes session and usage fee for the time period specified for spots from   :15 to :90. The rate is negotiable for multiple spots.   Renewable option at +10-20% of the original rate. Qualified   discounts & financing available.

 

3 Months

6 Months

1 Year

$400-$750

$800 - $1,500

$1,200 $1,500

  • Defined as one city or state.  NO major markets.
  • Usage is limited to the time period and market specified (ex: Las Vegas, Cincinnati, San Antonio, Kansas).
  • Does not apply to major markets (ex: L.A., Chicago).
  • For major market rates, see Regional and National sections.
  • Television Broadcast usage only. Does not include Internet/Web or Social Media usage.

3 Months

6 Months

1 Year

$500 - $650

$1,000-$1,300

$1,500-$2,000

  • 2-3 States, International only, or 1 Major Market
  • Usage is limited to time period & market specified.
  • Rates for a single Major Market (L.A., NYC, Chicago) may be quoted like a regional market because of their large size.
  • Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate.
  • Television Broadcast usage only. Does not include InternetWeb, or Social Media usage.

3 Months

6 Months

1 Year

$750 - $1,250

$1,500 - $2,500

$2,700 - $3,200

  • 4+ States, No Major Markets, or Cable Only
  • Usage is limited to the time period specified.
  • TV Broadcast usage only. Does not include any major  market (ex: Los Angeles, Chicago).
  • Does not include Internet/Web, or Social Media usage.

3 Months

6 Months 

1 Year

  $1,250 - $1,600 

$2,500 - $3,1001

$3,300 - $4,000

  • •4+ States With Up To All Major Markets
  • Usage is limited to the time period specified.
  • Major  markets may be included.
  • TV Broadcast usage only. 
  • Does not include Internet/Web, or Social Media usage.

3 Months

6 Months

1 Year

$1,500 - $1,800

$3,000 - $3,600

$4,500 - $5,500

  • 1 Specific Network Only
  • Usage is limited to the time period and network specified. TV Broadcast usage only.
  • Does not include Internet/Web, or Social Media usage.

3 Months

6 Months

1 Year

$150 - $225

$350 - $450

$500 - $600

  • No major markets included (ex: Los Angeles, Chicago).
  • Rate should reflect usage and usage period of the commercial spot the tag is being
    added to.
  • Maximum of one year usage period per tag.
  • If only tags are being recorded, a regular session fee of $300 applies for the first tag.
  • Tags must come at the end of the spot and must be specific regarding date, time, location, etc.
  • They cannot introduce a new product or add a new idea to the spot.
  • Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

3 Months

6 Months

1 Year

$250 - $275

$400 - $550

$600 - $700

  • 2-3 States, or International Only or 1 Major Market
  • No major markets included (ex: Los Angeles, Chicago).
  • Rate should reflect usage and usage period of the commercial spot the tag is being added to.
  • Maximum of one year usage period per tag.
  • If only tags are being recorded, a regular session fee of $300 applies for the first tag.
  • Tags must come at the end of the spot and must be specific regarding date, time, location, etc.
  • They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is not a tag.

 3 Months

 6 Months

1 Year 

 $325 - $350

 $500 - $650

 $700 - $850

  • 4+ States, NO Major Markets included (ex: Los Angeles, Chicago).
  • Major markets may be included (ex: Los Angeles, Chicago).
  • Rate should reflect usage and usage period of the commercial spot the tag is being added to.
  • Maximum of one year usage period per tag.
  • If only tags are being recorded, a regular session fee of $300 applies for the first tag.
  • Tags must come at the end of the spot and must be specific regarding date, time, location, etc.
  • They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

3 Months

6 Months

1 Year

$375 - $400

$600 - $750

$900 - $950

• 4+ States with Major markets may be included (ex: Los Angeles, Chicago).
•Rate should reflect usage and usage period of the commercial spot the tag is being added to.
• Maximum of one year usage period per tag.
• If only tags are being recorded, a regular session fee of $300 applies for the first tag.
• Tags must come at the end of the spot and must be specific regarding date, time, location, etc.
•They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

Cable In-Show Narration

$1,500-$2,500

• $1,500 - $2,500 common for popular shows.
• Buyout limited to 1 year of cable TV use only.
•DOES NOT include Internet/Web, or Social Media usage.

 

Average Rate

$1,000 - $50,000

• Example: Got Milk? Yahoo!!!, Let’s Go Places
• Mnemonic rates vary widely depending on brand and usage.

• Consultation with a talent agent, union representative, or rate expert when negotiating is necessary in most cases.

Usage is based on TV broadcast

See "TV Broadcast" Rates Above

• Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown.
•Does not refer to voice over for automated check outs.

Based on Type of Usage. See "Web Usage" Rates Section Below for Rates and Usage Terms

:60 or less

$500 - $600+

• Public Service Announcement
• PSA's are governed by certain agencies with heavy time restrictions on some files
• It must be determined if the PSA is indeed a qualifying file or fits into a different catagory.
Radio Broadcast (Terrestrial)

*All rates are for one spot only and include session fee and usage fee for the time period specified for spots from :15 - :90. The rate is negotiable for multiple spots. Renewable option at +10-20% of original rate.

3 Months

6 Months

1 Year

$275 - $350

$450 - $500

$850 - $1,050

• 1 City or State No major markets
• Usage is limited to the time period and market specified (Las Vegas, Cincinnati, San
Antonio, Kansas).
• Does not apply to major markets (example: Los Angeles, Chicago).
• For major market rates, see Regional and National sections.
•RadioBroadcast usage only. Does not include Internet/Web, or Social Media usage.

3 Months

6 Months

1 Year

$400 - $500

$600 -$800

$1,200 - $1,250

• 2-3 States, International Only, or 1 Major
Market
• Usage is limited to the time period and market specified.
• Rates for a single Major Market (Los Angeles, Chicago, New York) may be quoted like a regional market
• because of their large size. Rates may vary depending on size of specific Major
Market.
• Consulting an agent is recommended to ensure proper rate.
• Radio Broadcast usage only.
•Does not include Internet/Web, or Social Media usage.